Joanna Love-Tulloch is Ph.D. Candidate University of California, Los Angeles. She holds a M.A. in music history and bachelor’s degree in music education (B.M.E.) from the University of Nevada, Reno. Her areas of interest include popular music (broadly defined), 20^th and 21^st century American classical and popular musics, music video, music in advertising and film, cultural and social theory, semiotics, and late capitalism. Her master’s thesis demonstrates her interest in American classical music and examines themes of identity and community that resonated in American culture towards the end of the twentieth-century and well into the twenty-first. Her current research considers the transition in the mid-to-late 1980s from specially composed jingles to new popular songs in television commercials. Her dissertation examines intersections between MTV, popular music and musicians, brand-name corporations, and the music and advertising industries. A 2011-2012 UCLA Graduate Division Dissertation Year Fellowship supports her project. Conference presentations include SAM, MAMI, and AMS (2011). Her teaching duties have included designing and instructing an undergraduate seminar on MTV sponsored by UCLA’s Collegium of University Teaching Fellows and an undergraduate general education course on History of Rock and Roll. She has also been a teaching assistant for “The Beatles,” “Getting Medieval,” and the first year music history survey for majors. Her primary instrument is bassoon. When she’s not teaching, researching, and writing, she loves going to the beach, doing yoga, spending quality time her family and friends, and playing with her Labrador retriever, Crash.